Back at the end of 2010, YouTube officially launched its video ad format that viewers can actually skip. Today, it says 65 percent of the ads that play before videos are now skippable ? and given that growth, it's not surprising that YouTube is bringing the format to mobile. Group Product Manager Phil Farhi tells me YouTube started to launch more ad formats on mobile about a year ago. Until now, however, the ads that played before mobile videos were traditional pre-rolls ? in other words, you couldn't skip them. Other ad formats under the broader TrueView umbrella were transferred to mobile earlier, but not the TrueView in-stream video ads, i.e., the skippable ones.Source: http://feedproxy.google.com/~r/Techcrunch/~3/FgPOdviMGkY/
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