Recently an investigation was carried out to investigate business gifts and promotional items. More specific, the study was about investigating the effectiveness of promotional items and business in comparisation with discounts and coupons. The study concluded that promotional products and business gifts does have more impact on the receivers than a discount does.
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A lot of companies are trying to stimulate their sales by offering discounts. Howerver, the investigation concluded that the respondents choosed more often a promotional gift than a discount
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Giving free products with an order will increase your sales!
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Offers including a business gift sell better than discount offers or offers with a discount coupon (Werbeartikel). This means that not only will the purchasing officer go for free products with orders (57.3%), as opposed to discounts (42.7%) but your clients themselves will also choose free gifts over a discount.
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Benefits of promotional products (Relatiegeschenken)
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To show the power of giving a promotional gift, we listed some figures:
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A lot of people (61% of the respondents) think a promotional product is not only for special occasions, it?s interesting throughout whole the year. The frequency of usage also speaks in favor of promotional material:
??23% uses it several times a week,
??34% at least once a week and
??38% at least a few times a month.
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Therefore, promotional products provides (very) many contact moments with your target groups!
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