The position of ?Online Community Manager? isn?t an new position for most companies already with established brands on the Internet. However, it is a ?new? position often overlooked from the businesses looking to develop a market and a base for the people to interact with its brand. A good community manager engages, cultivates, and manages the community by providing the best service through a variety of ways using the web as an extension of the business. The role of community manager is not an entry level position. This middle management role is for professionals with prior skills in customer service, social media, and marketing. A good community manager will be able to juggle the internal and external community communication goals of the business.
The Gaming Industry has been using community managers to run its online communities for over a decade now. The rest of the business world is finally beginning to catch up and warm to the idea that they need to do the same with their products and services. The community management fell under the marketing department in the early days of the role. In some companies it still might. Every vision, description, and responsibility of the role is different. If your business is late to the party it is never too late to build your community online. New communities are built everyday. The success of the community depends on the strengths of your products and services.
More businesses are creating new positions for ?Online Community Managers? to structure of their business towards the customer and customer relationships. They are realizing the need to convert the visitors into customers, customers into supporters, and supporters into brand ambassadors in order to increase awareness. Keeping your customers happy and content is the good goal to achieve. Unhappy customers are more then likely to spread their bad experiences to their Facebook and Twitter accounts.
Are you part of a company who does not have an ?Online Community Manager? position in the business structure? Please ask management to allocate resources for one. Your company is doing a disservice to itself by not cultivating a presence online by? having an online community. Having a Facebook page is not enough.
What brands with web pages lack online communities? Why don?t they need to be online too?
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Source: http://socialmediatoday.com/mbhahn/446089/why-your-business-needs-online-community-manager
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